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BlueYard Capital
BlueYard Capital

Marketing Activation Manager



Marketing & Communications
Delft, Netherlands
Posted on Friday, April 21, 2023
Meatable is on a mission to satisfy the world’s appetite for meat without harming people, animals, or the planet by making 100% real, delicious meat. The company cultivates meat from only one cell, producing sausages, burgers and ultimately steaks without harming a single animal, but with the true experience of eating tasty, real meat.
Meatable is transforming from a science-focused company to consumer-focused, end-to-end food business. This means we ramp up the commercial and marketing team. For this year the primary focus of this team is on global PR, organizing tastings in Singapore, the US, and the Netherlands, and preparing our first market launch. The team is working towards our first launch in Singapore, followed shortly by the USA.
We are looking for a hands-on Marketing (Activation) Manager to join our fast-growing company and make our mission a reality. The Marketing (Activation) Manager will become part of Meatable’s Commerce & Strategy team and will directly report to the Head of Marketing.

About the job
The Marketing (Activation) Manager will be responsible for developing, managing and executing brand activation campaigns and brand projects to build our brand, promote our products, and boost our brand awareness.
Your responsibilities:

• You will be responsible for Meatable’s Soft Launch in 2023. This means you will organize several (tasting) events in the Netherlands, Singapore and the USA and ensure maximum impact on our key stakeholders
• You will develop, manage and execute brand activation plans by using all the elements of the marketing mix. Starting with the marketing launch campaign
• You will be responsible for developing, creating and maintaining Meatable’s digital marketing strategy and implement, e.g. how to engage with our consumers; making sure our content stays up to date
• You will be responsible for optimizing our website and digital presence (SEO)
• You will be responsible for engaging with consumers and important industry stakeholders via our social channels.