Digital Marketing Manager
Marketing & Communications
Mountain View, CA, USA
USD 100k-156k / year + Equity
Posted on Jul 15, 2025
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in Sunnyvale, Mountain View, San Francisco, New York, Omaha, DC, Atlanta, or Chicago.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn is seeking an exceptional digital/performance marketer to help us achieve our shared vision of transforming the careers of every member of the global workforce. The Digital Marketing Manager at LinkedIn will be integral to the centralized digital marketing team, which provides thought leadership on digital marketing strategies, shares best practices, and delivers innovative marketing solutions to drive LinkedIn’s business globally.
This role will partner with our Marketing Solutions business, focusing on owned channel acquisition and retention initiatives. The ideal candidate will have a proven track record of success in performance marketing for paid media. They will be comfortable managing multiple initiatives and programs across LinkedIn’s marketing products. They should be an out-of-the-box thinker who is motivated by data and audience insights to support digital marketing plans that help drive both conversions and engagement on LinkedIn’s platform.
Responsibilities:
Basic qualifications:
The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in Sunnyvale, Mountain View, San Francisco, New York, Omaha, DC, Atlanta, or Chicago.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn is seeking an exceptional digital/performance marketer to help us achieve our shared vision of transforming the careers of every member of the global workforce. The Digital Marketing Manager at LinkedIn will be integral to the centralized digital marketing team, which provides thought leadership on digital marketing strategies, shares best practices, and delivers innovative marketing solutions to drive LinkedIn’s business globally.
This role will partner with our Marketing Solutions business, focusing on owned channel acquisition and retention initiatives. The ideal candidate will have a proven track record of success in performance marketing for paid media. They will be comfortable managing multiple initiatives and programs across LinkedIn’s marketing products. They should be an out-of-the-box thinker who is motivated by data and audience insights to support digital marketing plans that help drive both conversions and engagement on LinkedIn’s platform.
Responsibilities:
- Drive the global on-platform marketing strategy for one of LinkedIn’s largest businesses, our Marketing Solutions business
- Develop and drive integrated campaign strategies, including planning and creative development
- Own portfolio creative refresh process. Develop systems for identifying opportunities and operationalizing (evaluate existing portfolio, identify opportunities to refresh creative and manage deployment)
- Manage agency relationships, strategize with cross-functional partners, and understand and execute against stakeholder expectations
- Own the end-to-end execution of campaigns across on-platform channels. Collaborate with stakeholders to prioritize and deploy tests
- Manage marketing budgets and drive ROI working against quarterly targets
- Regularly diagnose account health, develop and deploy mitigation tactics when necessary
- Develop and share weekly, monthly, quarterly insights and performance reports to business unit and leadership
- Conduct Robust Campaign-Level Analysis: Regularly perform in-depth analysis of sub-channel performance to quickly identify root causes of issues and establish data-driven mitigation plans to optimize campaign effectiveness.
Basic qualifications:
- Bachelor’s degree or equivalent working experience
- 3+ years of experience in Digital Marketing
- 2+ years of experience supporting growth, lifecycle, or retention marketing (executing, managing, and optimizing digital campaigns)
- Experience with performance/growth marketing and track record of consistently exceeding revenue targets, and agency experience.
- Experience designing marketing experimentation through A/B testing, multivariate testing, and optimizations
- Data-driven with a growth mindset, the ability to surface actionable insights from data, and take action
- Strong project management skills: organized, experienced in developing and maintaining project schedules, experienced working against deadlines, able to manage priorities and meet deadlines, strong time management skills
- Proficiency in digital marketing platforms such as LinkedIn, Google Analytics, Google Ads, Apple Search Ads, Meta Ads, etc.
- Experience with LinkedIn Ads
- Experience with owned marketing channels
- Basic to intermediate SQL and/or Hive knowledge
- Paid media
- Digital marketing
- A/B testing and experimentation
- Campaign Strategy and Planning
- Analytics and Performance Management
- Strong presentation skills: ability to simplify the complex, speak to performance, and engage an audience
The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.