VP of Marketing
Biofidelity
Marketing & Communications
Remote · United States
Posted on Monday, April 22, 2024
Biofidelity is a revolutionary genomic technology company dedicated to unleashing the potential of genomics to transform human health and the world we live in. Our adaptive platform technology removes the noise from genomic data, providing only the information needed to make decision making less complex, faster, and more accurate.
At Biofidelity we are proud to have built a culture of humanity, openness and high expectations. We work towards well-defined goals, with a strong belief that we can make genomics globally accessible. Our people are keen to take responsibility for their work and share both their successes and challenges.
Biofidelity’s core values are Humanity- care & compassion; respecting personal lives; humour. Openness- sharing research; experimental approach; permission to fail. High expectations- be fearless; make a difference; willingness to do what’s needed. Our core values define our company culture, they are shared values, goals, attitudes and practices that characterise Biofidelity employees. We are looking for likeminded people to join the Biofidelity team.
Alongside a competitive salary and opportunities for career development, we offer a comprehensive benefits package including medical, dental and vision coverage, 401(k), stock options, life insurance, short-term and long-term disability income protection, 20 days per year PTO allowance and 2 floating holidays in addition to Company observed holidays.
The VP of Marketing is responsible for helping deliver our commercial strategy and build a profile of the company. This role reports to the Chief Commercial Officer.
Key responsibilities:
● Utilizing cross-functional support, design, develop and deliver a marketing strategy around the launch of the ASPYRE panel for NSCLC and future ASPYRE products for our US CLIA laboratory
● Utilizing cross-functional support, design, develop and deliver a marketing strategy around the global launch of the ASPYRE panel for NSCLC and future ASPYRE products for our RUO reagent business & future FDA cleared reagents
● Work closely with Chief Commercial Officer and the Chief Medical Officer in building engagement with leading key opinion leaders within Oncology and diagnostic laboratories
● Work with product development team to develop the product roadmap
● Increase brand awareness through development and implementation of cohesive marketing plan
● Lead, manage and develop a high performing marketing team and work cross-functionally with all key departments to ensure the marketing strategy is cohesive, robust and delivers on the product forecast.
● Conduct market research and implementing new strategies based upon findings
● Closely monitor competitor’s successes and failures and learn from them
● Develop, launch monitor, scrutinize, and improve marketing campaigns as needed
● Oversee and set goals for internal teams, both short and long term
● Analyze hiring needs and markets in order to identify opportunities for improvement
● Preparing and executing annual budget with quarterly updates to Chief Commercial Officer
Knowledge, Skills, And Abilities:
● Keen interest in novel technologies, with a desire to work with a small but rapidly growing team
● Knowledge and practical experience with SEO, digital marketing tools (HubSpot) and related software
● Highly observant, analytical, and ability to incorporate key stakeholder feedback into marketing strategy and plans
● Strong leadership skills and the ability to make difficult decisions
● Excellent communication, and interpersonal abilities
● Excellent PP presentation skills
● Willing to travel
Requisite Education and Experience/Minimum Qualifications:
● BSc in marketing, or life sciences or similar field
● Master’s degree preferable
● 5+ years product launch experience within life sciences or diagnostics, CLIA
● Superb marketing and research skills
● Strong background with marketing automation systems (HubSpot preferred)
● Experience building and developing KOL network at pace
● Experience managing external agency support
The expected, full-time, annual base salary range for this position is $220,000-$280,000. The actual base salary will vary based on factors including qualifications, experience and location. At Biofidelity, we take a market-based approach to compensation to ensure we are objective, equitable and competitive.